MICRO BRAND WATCH UPDATE WINTER 2017 (PART 2)
This is article 2 of 2 (check out part 1 here). The micro brand watch has become increasingly popular among novices and enthusiasts alike. In December, I noted the Most Inspiring Micro Brand Watches of...
View ArticleWALTHAM: AMERICAN WATCHMAKERS THAT ALMOST PUT THE SWISS OUT OF BUSINESS
Founded in 1853, the American Waltham Watch Company figured out how to mass-produce watches so well that they almost put the entire Swiss watch industry out of business. I explain how this happened in...
View ArticleOPEN LETTER TO COMPANIES ABOUT WATCH PRICES
This is an open letter to all (micro/major) watch producers about watch prices. Too many watches are overpriced for the value they provide. Some deserve and can command the asking price, while many...
View ArticleHOW DID WATCH PRICES GET SO HIGH?!?
How did watch prices get so high? The number one response from watch enthusiasts seems to be “greed” – though “maximizing profits” would be the politer way to say it. Looking at the recent history of...
View ArticleROLEX, THE MOST REPUTABLE COMPANY IN THE WORLD
This is the second year in a row that Rolex has topped the list. Reputation is critical for a company in business. It can take a lifetime to build, and only one scandal to bring it crashing down...
View ArticleTIME FOR CHANGE? A CASE STUDY OF THE NEW SWISS MADE WATCH ‘SWISSNESS’ LAW
The laws in Switzerland used to only require a watch be 50% made in Switzerland. As of 2017, that has been increased to 60% with much controversy and criticism over whether that is the best move for...
View ArticleSWATCH GROUP RELEASES THEIR 2016 ANNUAL REPORT
On Thursday, March 16, 2017 Swatch Group released their annual report. This article will provide you with some of the basic numbers and things you should know. A more complete analysis on what those...
View ArticleBREMONT WATCHES: ZERO OR HERO?
Today a new British watchmaking company called Bremont is ensuring the watch industry (and consumers) are fully aware that they are restoring England’s lost horological roots. This article will explore...
View ArticleIS THE 60% ‘SWISSNESS’ LAW A WATCH INDUSTRY LIFELINE OR A KILLER? A CASE...
The Swiss Watch Industry at the precipice…PART 2. The laws in Switzerland used to only require a watch be 50% made in Switzerland. As of 2017, that has been increased to 60% with much controversy and...
View ArticleWATCH PRICES ARE UNLIKELY TO CHANGE SOON
Many (or all) consumers complain in watch forums that watches are overpriced. Even watch enthusiasts complain that prices are higher than ever. If watch sales are down for the past 2 years, why don’t...
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